CRM AUTOMATION SPECIALIST

• Develop and execute the CRM, CEP, and Marketing Automation strategy in collaboration with internal stakeholders and external partners

• Own and continuously optimize CRM and Marketing Automation solutions, ensuring effective data flows, data quality, and campaign readiness

• Lead end-to-end CRM and automation projects, including pre-filled applications, automated product upgrades, switches, and customer journey improvements

• Coordinate data requirements with the Data Warehouse (DWH) team and manage change requests to support campaign execution

• Optimize campaign funnels, conversion paths, and customer journeys to improve business performance and customer experience

• Drive technical implementation of marketing automation solutions and support process automation across products and channels

• Support campaign performance measurement and ensure reliable reporting and campaign enablement

• Ensure compliance with data protection, regulatory requirements, and governance standards while managing vendors, tools, and implementation projects

• Bachelor’s or master’s degree in marketing, Business Informatics, or a related field, ideally complemented by further education in CRM, Customer Engagement, or Marketing Automation

• Proven at least 3 years’ experience in CRM and Marketing Automation solutions, including customer journey management and application implementation

• Strong project management skills with experience leading cross-functional Business & IT initiatives using agile and traditional methodologies

• Solid understanding of data models, data flows, DWH processes, system integrations, and ability to analyse KPIs, campaign performance, and funnel metrics

• Excellent communication and stakeholder management skills; fluent English skills, German is a plus (for collaboration with teams and management in Switzerland)

At Cembra, we actively leverage artificial intelligence to enhance how we work, collaborate, and innovate. We expect our employees to be open to using AI tools to improve efficiency and quality in their daily work.