MARKETING AUTOMATION SPECIALIST
Uz vietas- Rīga, Rīga, Latvija
2200 € mēnesīBaltic Technology Corp.
Amata apraksts
- Develop and execute customer retention strategies that aim to increase customer satisfaction and loyalty.
- Analyse customer data and behaviour to identify opportunities for enhancing the customer experience.
- Segment the customer base and tailor retention initiatives to different customer segments.
- Create and manage loyalty programs, referral programs, and incentive campaigns to encourage repeat business.
- Design and implement SMS and email automation campaigns to keep customers engaged and informed.
- Develop and execute personalized communication strategies through various channels to engage with customers, including email marketing, SMS, and social media.
- Collaborate with the marketing team to create compelling content and campaigns that resonate with existing customers.
- Monitor and track customer feedback, reviews, and ratings to identify areas for improvement and address customer concerns.
- Work closely with the customer support team to ensure a seamless and satisfying customer experience.
- Establish and measure key performance indicators (KPIs) to track the success of retention efforts.
- Continuously stay updated on industry trends and best practices in customer retention and incorporate them into our strategy.
Amata prasības
- Proven experience in customer retention or a similar role in the travel or related industry.
- Strong understanding of customer segmentation and data analysis.
- Proficiency in marketing automation tools and CRM software.
- Knowledge of the travel industry and its dynamics is a significant advantage.
- Detail-oriented, responsible and independent.
- Highly proficient in spoken and written English, with good Latvian and Russian language knowledge.
- Bachelor’s degree will be considered as an advantage.
- Experience with Salesforce is an advantage.
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