MARKETING AUTOMATION SPECIALIST

Uz vietas
Rīga, Rīga, Latvija
2200 € mēnesīBaltic Technology Corp.

Develop and execute customer retention strategies that aim to increase customer satisfaction and loyalty.
Analyse customer data and behaviour to identify opportunities for enhancing the customer experience.
Segment the customer base and tailor retention initiatives to different customer segments.
Create and manage loyalty programs, referral programs, and incentive campaigns to encourage repeat business.
Design and implement SMS and email automation campaigns to keep customers engaged and informed.
Develop and execute personalized communication strategies through various channels to engage with customers, including email marketing, SMS, and social media.
Collaborate with the marketing team to create compelling content and campaigns that resonate with existing customers.
Monitor and track customer feedback, reviews, and ratings to identify areas for improvement and address customer concerns.
Work closely with the customer support team to ensure a seamless and satisfying customer experience.
Establish and measure key performance indicators (KPIs) to track the success of retention efforts.
Continuously stay updated on industry trends and best practices in customer retention and incorporate them into our strategy.

Proven experience in customer retention or a similar role in the travel or related industry.
Strong understanding of customer segmentation and data analysis.
Proficiency in marketing automation tools and CRM software.
Knowledge of the travel industry and its dynamics is a significant advantage.
Detail-oriented, responsible and independent.
Highly proficient in spoken and written English, with good Latvian and Russian language knowledge.
Bachelor’s degree will be considered as an advantage.
Experience with Salesforce is an advantage.

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